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British Airways' new First - which took to the skies on February 10, 2010 - touched down at King Abdulaziz International Airport early this morning before departing at 0915 (local time) for the airline's £4.3m Terminal 5 home at London Heathrow. With stiff competition in the industry for premium passengers, the carrier's £100m investment in its flagship brand is set to re-establish its position as a global premium airline.